Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast.

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Local Marketing the Smart Way: How to Use Branded Content Marketing w/Luke Acree

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People are tuning out much of today’s marketing due to its irrelevance. How do you make sure you’re grabbing the attention of your target market in a relevant way? What is the very first step you should take to market effectively? Why is nurturing your database more effective than going after new business? On this episode we are joined by marketing extraordinaire, Luke Acree, who shares the methods his business uses to succeed.

Grabbing the attention of your prospect is a lot harder so the whole idea of content marketing is to serve them relevant and attractive content. -Luke Acree

Takeaways

  • If you tap into your target market it can lead you to your unique value proposition.  
  • It costs 5 times more to go out and get a new customer than to get referral or repeat business.
  • Ask yourself what relationships in your industry are driving the most leads.

At the start of the show, Luke shared his story, and how he got started in sales and marketing. Next we talked about the power of developing your own unique value proposition, and how that helps you tell a better story. We also discussed why Facebook is the best place to generate leads, and why you should take advantage of that right now. We also discussed the importance of lead follow up, and choosing as many mediums as you can afford and working the systems.

We also talked about:

  • Why you need to stop looking for the magic formula
  • The necessity of taking action and following up
  • How to bombard your leads with relevant content

Marketing helps you gets the leads in so you can nurture them, and lead them through the sales funnel to close the deal. With so much noise in marketing, it’s so important to put out content that is actually relevant and start by being very clear on what you bring to the table. Unless you know what you bring to the table in unique value proposition, you’re going to struggle in to create marketing that actually gets clients to the doorstep because you’re not telling the right story. Don’t be afraid to put money towards the right marketing methods and invest strategically in your own breakthrough.

Guest Bio

Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of agents over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals. In 2003, ReminderMedia launched American Lifestyle magazine, a one-of-a-kind, customizable marketing tool. Since then, Luke has led ReminderMedia to over 30,000 clients and has expanded the product line to include turnkey social media management, digital magazines, e-mail marketing, and analytics. Along his path from software engineer to leader of a multi-million-dollar company, Luke has shown an uncanny ability to analyze tough problems, deliver solutions that drive revenue, and foster success. Go to https://remindermedia.com/ or facebook.com/rmconnect or find Reminder Media on Twitter.

Postcard Mania: How to Dial In Your Direct Mail Marketing w/Barry Coziahr

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Postcards are a powerful form of direct mail marketing, but what elements make up a successful direct mail campaign? Why do postcards have such an instant effect? Why is a great list so important? On this episode, we are joined by Postcard Mania’s Barry Coziahr who shares insights on direct mail.

Postcards have a 900% better response rate than PPC advertising. -Barry Coziahr

Takeaways

  • Postcards work better than other pieces of direct mail because you don’t have to deal with envelopes.
  • 60% of consumers say they visited a website because of direct mail they’ve received.
  • Postcards allow you to track your ROI to the penny.

At the start of the show, Barry shared on how he got started and why it’s so important to remember that you’re in the “people business”. Next, we talked about why direct mail can be more powerful than PPC and other forms of advertising. We also discussed why postcards are so effective, and how they help you track ROI.

We also discussed:

  • Why design is such an important element in postcards
  • Targeting and approaches to take
  • Postcard Mania’s turnkey system for clients

As a marketer, it’s important to remember that you’re in the people business. Once you know who you want to reach out to, you can now craft an effective way to reach out to them. Direct mail, when designed well and targeted towards the right people, will give you ROI and the kind of traffic that will benefit your business in a real way.

Guest Bio
Barry is a marketing specialist and PostcardMania national speaker. He has trained and consulted with more than 10,000 small business owners and delivered more than 1,000 seminars and workshops on small business marketing. In 2016, Barry became the National Speaker at PostcardMania. PostcardMania is a full-service marketing company that specializes in lead generation — AND in educating (for FREE) their 73,000+ small business clients on the marketing tools they need to grow and prosper! Check out 10 Opportunities to Perfect Your Postcard Advertisement or the eBook, Postcard Marketing in an Online World: Success Simplified today! . You can also go to postcardmania.com or email barryc@postcardmania.com.

Soul Purpose: How to Implement Your Best Marketing Strategy w/Dr. Fred DiDomenico

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There’s no such thing as a successful person who didn’t go through hard times. How do you get through those difficult times and keep the right mindset? How do you go about building referral relationships? What should your focus be on if you want to grow your business? On this episode, chiropractor and marketing expert, Dr Fred DiDomenico answers these questions and shares his incredible expertise.

If you’re totally elevated when you have a lot of money and totally depressed when you don’t, your power is based on something outside of you. -Dr. Fred DiDomenico

Takeaways  

  • How to uncover your "soul" purpose
  • The importance of building lifelong relationships
  • Why it is crucial to focus on what we have, not what we don't
  • and much more!

At the start of the show, Dr. Fred on his background and how he got started. He also shared on the importance of having a soul purpose, and how to uncover it. We also talked about why you need to put all your effort into where you are, even if it isn’t your soul purpose. Dr. Fred also shared how to go about building referral relationships, why chasing money is the wrong strategy and the power of cultivating the right daily habits.

We also discussed:

  • The power of focusing on serving people
  • Why money isn’t a state of being
  • The importance of creating a culture
  • The power of a pivotal shift in perspective

When it comes to building a business that goes the distance, relationships with the right people come first.  Loyalty, integrity, and character come before chasing money. If you chase money you’ll get involved with the wrong people and damage your business. It’s also about finding your soul purpose, because that will give you the stamina to endure the rough times. When you can have the same joy in the times you’re in the desert, as when you’re in abundance, you find that you’ll be in the desert for a shorter time.

Guest Bio
Over the course of 14 years, Dr. Fred DiDomenico opened four successful spinal corrective chiropractic practices in three states, treating 500 to 700 patients a week. A 1987 graduate of the Los Angeles College of Chiropractic, he quickly found the philosophy of chiropractic after school and elevated his life purpose to help others live this philosophy and lifestyle. It wasn’t long until Dr. Fred sought to change the industry itself. Go to elitecoachingllc.com for more information, email drfred1@msn.com or call 949.791.2986.

The Best Local Marketing Strategies of 2017

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Looking for unique, innovative tactics to attract local clients and grow your business? In this special episode, we’ve collected the key highlights from previous episodes. Featuring local marketing experts, coaches, trainers and fellow business owners just like you, you’ll come away with actionable ideas you can put into your business NOW!

Winners take imperfect action, while losers are still polishing their perfect plans. -Doren Aldana

Takeaways

  • Discover the local marketing mistake you’re making
  • How to turn videos into local leads
  • SEO and local media platforms for your business

This special highlight episodes features the best segments from leading coaches and trainers like Toby Salgado, Patrick Lilly, Bruce Irving and Kathleen Black, as well as local marketing experts Gene Volpe, Jean Hanson and Brett Farr. Grab a notepad and pen, each segment is full of strategies and tactics you can start using to get local clients fast!

Strategic Marketing: Why You Only Need to Be One Step Ahead of Your Competition w/Bernice Ross

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Many entrepreneurs feel like something stands between them and their big break. Are we holding ourselves back from succeeding? What are the best ways to stay focused and persistent? Can we really change our routine one step at a time? In this episode, award-winning business coach and marketing expert Bernice Ross reveals her top advice on how persistence and a positive, proactive outlook can help us build our business.

It's easier to deal from a point of strength than from your weaknesses. - Bernice Ross

Takeaways + Tactics

  • How to identify the types of people most attracted to your business and target them directly
  • When to pour gasoline on the fire and keep going until it succeeds
  • How to prevent distraction in your marketing

We started off the show with talking about Bernice's background and how she got into real estate. Then Bernice gave some very good advice on staying persistent and conditioning yourself to be persistent. She also touched upon some psychology, especially the "supermarket" psychology and the benefits of fully stretching for getting your brain psychologically ready for a challenge. Bernice then explained the PERSPIRE model and how it helps you feel in charge. Afterwards, we talked about the importance of working IN your business and evaluating your numbers week-to-week. Then Bernice shared her best tactics for overcoming competition easily. We also talked about the benefits of a positive outlook on life. Finally, we mentioned how improving your routine can be the route towards improving yourself. Bernice explained "the one push-up approach" and getting through he first hard minutes to achieve results.

We also discussed:

  • Bernice's new book and its application to business
  • Overcoming yourself as your biggest foe
  • Using the peak points in your daily energy
  • Targeting your perfect clients
  • Identifying your strengths and delegating what you can't do
  • Reaching different people through different networks
  • Dealing with procrastination and being overwhelmed

When it comes to being persistent in what you want and following your goals, you can often be your biggest foe. No one places restrictions as tough as the ones you place on yourself. Practice being your own support rather than your own worst enemy. Once you're confident in yourself, reach out and start expanding your business. Identify your biggest consumer pool and target them directly. Figure out which group of people is affected by a problem YOU can solve and then tell them exactly HOW you can solve it.  

Guest Bio  

Bernice Ross is a nationally syndicated columnist, author, trainer, and speaker. She couples her expertise as a Master Certified Coach with over 20 years of real estate sales experience. Bernice has two best selling real estate books to her credit, plus over 1,000 articles in publications such as Inman News, The Swanepoel Trends Report for 2015, Banker Tradesman, and numerous association and trade publications. Find out more about Bernice at realestatecoach.com

How to Break Into a Vertical Using Local Search Strategies w/Dean Heasley

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Even if your company offers the best service or product in the world, no one will know about it unless you market it properly. How do you break through and convince the audience that your work is worth their time? What's the best tactics on improving your Google presence? What are the greatest mistakes you can make on your own website? We sit down with marketing guru, Dean Heasley for a lesson on how to successfully use local search strategies to achieve success.

I'm not paying myself to say no. And I'm definitely not getting paid to tell myself no. - Dean Heasley

Takeaways

  • Three times the amount of people will see your Google My Business page than your actual website. Work on it to make it presentable.
  • Just ask your clients to give you Google reviews - and always make sure to respond to them and be proactive in communication.
  • Local directories are one of the main ways in which Google recognizes consistency and authority. Learn how to dominate them.

We kicked off this episode with talking about Dean's background in marketing and how he found his calling in the unlikely business of selling elevators. We then talked about the steps you can take to improve your presence on Google and the importance of reviews. Dean explained why reputation and reviews are everything when it comes to marketing locally. Dean then shared his favorite tool for getting more local visibility, AdviceLocal - and explained how it works and how it can help any business that feels a bit stuck. We then talked about our pet peeves when it comes to online and digital marketing. Finally, Dean finished off with his favorite marketing mantra: that nobody's paying him to say no.

We also discussed:

  • Using your Google My Business account as a game-changer
  • Advice for technophobes, who want to grow their business locally
  • Getting reviews from happy customers
  • How a business without many reviews can work towards a good reputation
  • What makes a good-looking, functional website
  • The strong relationship between offline and online marketing

In today's day and age, being a technophobe isn't an excuse for not utilizing effective digital marketing techniques. Make sure you pick the right methods to target your local market. Take some time to work on your Google My Business page. Even if it seems like a tedious task, it will pay off in the future as more and more customers find your business through that page. If you're wondering whether to choose between two things - like web forms vs. emails on a website - the easy way is to go for both. That way you're giving your audience more choice, which instills confidence and builds rapport from the get-go. Finally, always keep your communication channels open and make it obvious on your page how customers can contact you.

Guest Bio

Dean Heasley is the CEO of Nashville Marketing Systems. Before his break in marketing, Dean spent a decade in national sales in the elevator industry. Most of his employers looked to him for marketing advice even though he was on the business development side. He's been consulting in one form or another since 2005. Dean's niche - elevator sales - is his specialty and he truly enjoys the challenges, the travel, and mostly, the customers. His sales philosophy is that he works for the customers, not for his employer. Find out more about Dean and his groundbreaking marketing at nashvillemarketingsystems.com

How Automation Can Benefit Your Business w/Brett Farr

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Having a lot of leads is always a good start for any business. But how do you make these leads turn into customers? What are the benefits of automation - can it really bring you closer to your business? And how can you target the specific problems in our market without spreading yourself too thin? Automation specialist from Blick Digital, Brett Farr sheds some light on how automation can benefit your business' efficiency, help you identify the groups within your market, and considerably increase your profit.

Sell the prospect and don't just sell your product. - Brett Farr

Takeaways

  • Don't spread yourself too thin by trying to market to too many niches - pick the one or two that are the most profitable and focus on them.
  • Find who your prospects are and market directly to them rather than just up-selling the benefits of your product.
  • Make people feel like they're a part of the process and create their unique marketing experience.

We started the episode with a little bit of background on Brett and his work. Then we discussed some of the most common objections Brett identifies in his work and the best ways to overcome them. Afterwards, we talked about how a lot of small businesses just focus on marketing their product rather than on their audience and how we can work to overcome that. Brett also talked about finding your client's "pain points" - their most pressing needs - and working to relieve those before anything else. Finally, Brett recommended some good software for novice business owners and stressed how important it is to know and address the market you're selling to in your marketing.

We also talked about:

  • How automation can bring you closer to your business
  • The benefit of sending the right message to the right market
  • The importance of good market segmentation
  • Identifying your biggest challenge and selling its solution
  • Best practice for internal and external marketing

Many business owners may be ready to dismiss automation even before having tried it out of a fear that it will make their client communication forced and robotic. The reality is that automation can significantly increase the accuracy in your segmentation and help you know your market a lot better. After all, the secret to a good marketing strategy is having a customized approach to your customers rather than doing a big blanket sale of your product. Focus on your customers' needs and know how to broach them - that way your product will automatically become relevant for their needs. Automation can help make a great difference in the way you see and treat your market and, while it requires hard work and investment to get going, you will reap the results soon enough.

Guest Bio

Brett Farr is an expert in using Infusionsoft and a guru for all things automation. He's the founder of Blick Digital, an agency that guides service-based business owners on the path to Infusionsoft proficiency. Using automation, Blick Digital helps entrepreneurs get more of their time back and increase their business profit by relying on automation. Before Blick Digital, Brett has also worked directly with Infusionsoft to help implement best marketing practice. He's also the co-founder of Chitter Reviews, an automation service to help businesses get more reviews. Find out more about Brett's work with Blick Digital on blickdigital.com

Mission Critical Tactics to Move You Forward in a Big Way w/Jean Hanson

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Marketing is harder and harder to stay on top of nowadays. What are the fundamental things you need to take care of? How do you make sure you’re showing up well on Google? Why is it so necessary to invest in high level coaching? On this episode of Local Domination, Jean Hanson shares how she built her business, and how to be a more effective marketer.

Take action on the things that will move you forward in a big way. -Jean Hanson

Takeaways

  • We get so caught up in the day-to day running of the business, that we end up not moving the business forward.
  • Take a look at what’s actually working, and do more of that.
  • Do what you do best and get others to do the rest.  

At the start of the show, Jean shared how she got started, and how she launched her various businesses. Next, we talked about the importance of having specialized knowledge, and the importance of not getting too caught up in the day to day of running your business. She also talked about how she started a coaching community, and why it’s so necessary to be found on Google. Towards the end of the show, we talked about doing more of what works.

Jean also spoke about:

  • Running a business together as a married couple
  • The power of investing in high level coaching
  • The necessity of delegating and giving your team ownership of their tasks
  • Why reviews are mission critical

You become more and more valuable with specialized knowledge, and that applies to your marketing. When you run a business, it’s so easy to get caught up on working in the business, without working on the business. To overcome this, make a list of what you shouldn’t be doing and delegate it to people on your team. Study your business and see what’s really working, and leave behind what isn’t. To dominate on Google, make sure you’re doing everything necessary for the search engine to view you as a legitimate local business. Once this happens, the customers will follow.

Guest Bio

Jean is a Cleaning Business Consultant, Duct Tape Marketing Consultant, Speaker and Founder  of Marketing Systems By Design. She co-owned two commercial cleaning companies since 1986. After selling the first company in Boise 2002, Jean and husband Steve started another cleaning company in Minnesota. At the same time she started a professional virtual assistant business, which she ran for 5 years. In 2005 the Hansons started an online subscription website for owners of cleaning companies, which they still run today. Go to TheJanitorialStore.com and MyHouseCleaningBiz.com for more details.

Ninja Marketing Tactics: How to Get More Out of Your Budget & Increase ROI w/Tom Cafarella

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People are getting bombarded with millions of marketing messages every day. How do you make sure your marketing is reaching your target market, and actually getting noticed by them? What are the marketing tactics local business owners can use to increase their ROI? On this episode, Tom Cafarella joins us to discuss how he became a lead generation master and his top strategies.

Have your audience defined from day one or you’ll be throwing money out of the window. - Tom Cafarella

Takeaways

  • Mailing allows you to specifically target the exact person you’re sending to.
  • Know how to communicate to different needs: someone who is behind on their mortgage has different problems from a person with a lot of equity in their property.
  • The biggest mistake people make is inconsistent marketing. 

At the start of the show, Tom shared how he got started and how he came up during the crash. Next, we talked about marketing tactics for the local business owner, and why you have to try different methods and test out what’s working. We discussed how to stand out in a world full of marketing messages, and towards the end of the show, we talked about the power of Facebook groups.

Tom also spoke about;

  • Why you need build an avatar of who you’re selling to
  • Why Facebook is so great for marketing
  • His top lead generation strategies
  • Why you should never drop your marketing budget

The biggest mistake people make with marketing is dropping it and picking it up at will. They focus on marketing till they get the work, and when they finish the work they have to start marketing again. To avoid this, never drop your marketing budget and take it further by squeezing more from the budget. Find your target market, define who it is specifically, and speak to them specifically.


Guest Bio
Tom is the Owner/Broker of Cameron Real Estate Group. He also an Investor, trainer, residential team leader and seller lead gen expert. "Cameron Real Estate Group was founded in 2004, and began working with homeowners facing mortgage related issues in 2007 when the Boston real estate market began it''s decline. Since 2007 the team has helped nearly one thousand Bay State homeowners. Go to realestateinvestingiseasy.com for more information.

How to Develop a Hard Hitting USP w/Michael Hellickson

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A sales or service professional who is fully comfortable with what they bring to the table should be able to back it up. How do you develop your Unique Selling Proposition? What is the role of a great USP and how does it make your marketing easier and more effective? On this episode, real estate coach and former nationwide #1 real estate agent Michael Hellickson shares his expertise on these questions and how to get breakthrough results.

Resource + Links

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Subscribe to the Local Domination Podcast on iTunes.

 

Takeaways

  • A risk reversal guarantee is absolutely the best USP.

  • Your attire should strengthen your message, not weaken it.

  • If a sales professional can focus 90% of their day on lead gen, lead conversion and lead follow up, everything else will work itself out.

     

At the start of the show, Michael shared on how he got to where he is today, and we talked about why he invested in a coach. Next we discussed the secrets of the world class and why it’s important to start telling your subconscious mind a new story. We also talked about the importance of a USP and how so many agents are finding success with the risk reversal guarantee. Towards the end of the show, we talked about the importance of aligning your environment to your success.

Michael also shared insights on;

  • The three things sales professionals should spend 90% of their time on
  • His perfect day schedule
  • Not neglecting family time
  • The power of dressing the part

 

If you're in sales, you are in the lead gen business, if you run out of leads you have no one to serve. So the work that requires your focus is lead generation, conversion and follow up. If you want to change your outcome, change what’s inside your head by exposing yourself to positive influences. Develop great habits, have your head where it needs to be, and focus on your own production. A powerful USP shows that you are confident about what you can do, so put some real thought into creating one.

CEO Michael Hellickson's Club Wealth® Coaching and Consulting, an Executive Business Consulting Firm that offers coaching and training to business owners worldwide. In select scenarios, Michael also invests in and partners with profitable companies looking to take their business to the next level. Michael has been a leader in the real estate industry, where he built a multi-million dollar business as a real estate agent, eventually becoming the Nations #1 real estate agent. During his career, Hellickson has spoken to and coached thousands of students and organizations nationwide. Go to clubwealth.com for more information.

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