Internet marketing can seem overwhelming for small businesses. There are just a lot of options out there. What are the fundamentals that you should master and be consistent with? How do you make your content more valuable to your prospects? Why is it so important to “nichify” yourself? On this episode, our guest Daniel Decker shares his expertise for small businesses who want to expand their reach.
It’s all about relationships, communicating your story, and building a network. - Daniel Decker
- If everyone is your prospect, no one will be your client.
- Don’t create a newsletter based on what you care about, you should be creating value. Think video tips or blog posts that are relevant to your prospects.
- Treat the content creation process as a non-negotiable.
At the start of the show, we talked about the importance of having a niche and how Daniel got started helping lawyers. Next, we talked about formulating internet marketing strategies when there are so many options. Daniel shared the marketing fundamentals that any small business can execute as well as the importance of committing to content creation.
We also discussed:
- Creating content that generates repeat and referral business
- Why the word newsletter is misleading
- The power of giving away a free resource
Every small business should have an internet presence that makes it clear who they are, who they serve and tells the market why they do what they do and why they are passionate about it. You also have to have systems that maintain top of mind awareness, and forms of communication that remind people of your presence. The true secret is that you don’t have to work harder, you just have to work smarter by systematizing your content and repurposing what you have. The more you can repurpose things and multiply the return you get with minimal effort, the better off you’re going to be.
Daniel Decker is a Partner and co-founder at Spotlight Branding. In addition to helping lawyers stand out from the crowd, he spends his time writing, dreaming up new marketing strategies, and coming up with catchy subject lines. Go to http://spotlightbranding.com/ for more information.