Postcards are a powerful form of direct mail marketing, but what elements make up a successful direct mail campaign? Why do postcards have such an instant effect? Why is a great list so important? On this episode, we are joined by Postcard Mania’s Barry Coziahr who shares insights on direct mail.
Postcards have a 900% better response rate than PPC advertising. -Barry Coziahr
- Postcards work better than other pieces of direct mail because you don’t have to deal with envelopes.
- 60% of consumers say they visited a website because of direct mail they’ve received.
- Postcards allow you to track your ROI to the penny.
At the start of the show, Barry shared on how he got started and why it’s so important to remember that you’re in the “people business”. Next, we talked about why direct mail can be more powerful than PPC and other forms of advertising. We also discussed why postcards are so effective, and how they help you track ROI.
We also discussed:
- Why design is such an important element in postcards
- Targeting and approaches to take
- Postcard Mania’s turnkey system for clients
As a marketer, it’s important to remember that you’re in the people business. Once you know who you want to reach out to, you can now craft an effective way to reach out to them. Direct mail, when designed well and targeted towards the right people, will give you ROI and the kind of traffic that will benefit your business in a real way.
Barry is a marketing specialist and PostcardMania national speaker. He has trained and consulted with more than 10,000 small business owners and delivered more than 1,000 seminars and workshops on small business marketing. In 2016, Barry became the National Speaker at PostcardMania. PostcardMania is a full-service marketing company that specializes in lead generation — AND in educating (for FREE) their 73,000+ small business clients on the marketing tools they need to grow and prosper! Check out 10 Opportunities to Perfect Your Postcard Advertisement or the eBook, Postcard Marketing in an Online World: Success Simplified today! . You can also go to postcardmania.com or email firstname.lastname@example.org.