Local Domination Podcast

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Local Domination Through Tailored Content, Radio Advertising & Podcasting w/Toby Salgado

What are top real estate agents doing to dominate their local area with radio advertising? How do you create and deploy content to reach your target audience? ? On this episode, serial entrepreneur and radio advertising expert Toby Salgado talks about building an attraction business and leveraging content through radio advertising or podcasting.

Before anyone transacts or buys - the process of getting them there is indoctrination, engagement, ascension and segmentation. - Toby Salgado


  1. Track everything. If you don’t measure it, you won’t be able to manage it.
  2. Facebook advertising and radio advertising are favorites because they allow you to target a demographic, in a way direct mail can’t.
  3. Don’t mix funnels in radio advertising. If your radio ad is for an offline piece, don’t make your call-to-action an online one.

On this episode we discussed:

  • What top agents are doing to dominate their local areas in relation to radio
  • Identifying your ideal client through demographics and psychographics
  • How to deploy capital for your marketing
  • Demographic targeting with Facebook ads and radio ads
  • Building an attraction business vs. a chase business
  • Indoctrination, engagement, ascension and segmentation
  • How to be determine your radio ad placement

The first step to local market domination is “start with who.” Who is your ideal client, what are their interests, where do they congregate and what keeps them up at night? Empowered with this information, you can tailor a specific message and channel it to the right place. If you get that market, message and medium match right, you’re on your way to succeeding with the indoctrination, engagement, ascension and segmentation.

Guest Bio

Toby Salgado is a serial entrepreneur, author and mentor. He mentored hundreds of high-performance entrepreneurs and over achievers through private programs or one-on-one mentoring and helps business owners optimize their results. He is also the founder and host of a podcast called Super Agents Live. Go to superagentslive.com for more information.


How To Make Your Local Business Easy To Find Online w/Feuza Reis

When it comes to local domination, nothing can make a bigger impact than SEO. It’s a chance to make sure you’re visible to the people searching for your product or service online. What are the most important things you can do now and how can you collaborate with other vendors to boost your rankings? We discuss making SEO simple in the eye of the local business owner with SEO consultant and photographer, Feuza Reis (Fuse).


Blogging matters, it gives you a voice. -Feuza Reis

Your Key Takeaways 

  1. Why there are multiple ways for you to show up on Google, not just the job + location keyword combination
  2. One high-impact way to make your busines easy to find on a Google search
  3. The right way to check your Google rankings so your search results aren't filtered by your Gmail account

On this episode we discussed

  • The importance of having your business listed online
  • Developing the right keywords and key phrases
  • How you can stand out from the rest by changing your strategy
  • Blogging and why it matters

For your business to perform well in local search, you have to avoid using the same keywords and phrases your competitors are using. It’s also important to make yourself a resource with a blog. If you know your clients, the topics they are seeking and create good content around that, you will get the biggest bang for your buck.

Guest Bio

Feuza helps creative entrepreneurs and bloggers get found online. Her true passion is to equip creative solopreuneurs and bloggers with practical DIY SEO training so they can remove the layers of fears and doubts when it comes to understanding what Google wants. Go to GetFoundWithFuse.com for more information.


Think Like a Fighter Pilot: How to Use Social Media in Your Local Domination Strategy

When it comes to local domination, social media plays a critical role in helping you stand out and become the logical choice for prospective clients. On our latest episode, social media expert and coach Jess Bahr shares how to develop the right mindset and tactics to dominate your market on social media.


Think like a fighter pilot. If you’re flying a plane you’re focusing on what’s directly in front of you. Think about the one thing you need to do to get from point A to B. -Jess Bahr

On this episode we discussed:

  • The fighter pilot mindset you need to be successful at marketing
  • A marketing strategy a local domination focused agent can employ
  • How to reach out to people in an unexpected but welcome manner
  • Bringing in help
  • The importance of tracking numbers and measuring results

Takeaways + Tactics

  1. Set up systems so you can track the value of your online activity, you won’t know if things are improving if you’re not measuring them.
  2. Don’t spend your energy on multiple things. Employ the power of focus like a fighter pilot.
  3. If you do something regularly, write it down so it becomes a system that you can ultimately automate 

Jess also shared a killer tip on how to use social media proactively to reach potential clients! 

All businesses start as small businesses. What makes them grow are systems, personnel, and the technology that makes automation possible. To achieve local domination, you have to have fighter pilot focus, have proactive outreach built into your social media, and the ability to measure and track what you’re doing. If you want scalable wealth you have to start working on the business.

Guest Bio

Jess splits her her time between training, developing strategies, and executing paid campaigns on Facebook, Pinterest, Instagram, LinkedIn, and Twitter for some of the world’s largest publishers, media companies, startups, and entrepreneurs. On her own time, she writes content for a handful of social media and digital marketing sites, speak at events around the country (e.g., Social Media Week, Social Media Breakfast, Social Media Bootcamp), advising budding startups and NGOs on their digital strategies. Go to JessBahr.com for more information.

Click here to download our free Ultimate Testimonial Toolkit, where you'll learn the insider secrets for turning your clients into raving fan evangelists and supercharging your client attraction at the SPEED of TRUST. And yes, it's 100% free!



Reputation Is Everything: How To Attract Local Clients Through Client Experience & Online Reviews w/Michael Fleischner

Are you treating all your clients equally? Speaker, entrepreneur and local marketing expert Michael Fleischner joins us to share why your reputation is everything and how to build that reputation through amazing client experience, key referral relationships and online reviews.

The one thing that makes the difference between Champ and Chump is reputation. And reputation is really formed around the customer experience. -Michael Fleischner




  1. Reputation is all about the client experience - and the client experience leads to online reviews that attract more clients.
  2. Use a Net Promoter Score survey to judge the strength of your reputation.
  3. Don’t treat all your clients equally - spend more time on the connectors and influencers.

The key part of this interview is the framework Michael shared for growing a local business: Focus on your best clients, give them an amazing client experience, follow up to build relationships, gather online reviews and actively show your appreciation. Listen to the full interview and take notes on how you can implement these ideas and start attracting more local clients FAST!


Guest Bio

Michael Fleischner is an entrepreneur, author, marketing strategist, and speaker with 15+ years of real-world experience. Founder/CEO of Big Fin Solutions, a an online reputation management company among other business ventures. His top-selling search engine optimization guide, SEO Made Simple, sold more than ten thousand copies in its first year. He is also the author of Local Marketing Made Simple.


He has appeared on the TODAY Show, ABC World News, USA Today, Bloomberg Radio, and other major media. Michael offers advice and management across marketing disciplines including search engine optimization, pay-per-click marketing, marketing automation, online reputation, social media, and general marketing practices. Connect with Michael at http://www.bigfinsolutions.com/.

Click here to download our free Ultimate Testimonial Toolkit, where you'll learn the insider secrets for turning your clients into raving fan evangelists and supercharging your client attraction at the SPEED of TRUST. And yes, it's 100% free!