Community involvement marketing is often overlooked because people think it’s old school. Why is now the best time to bring it back? What are some community initiatives that a small business can do right away? How do you get involved without breaking the bank with sponsorship? On this episode, we are joined by contracting expert Tony Booth who shares pearls of profit-producing wisdom for helping your community while you help your business.
Why not dig in and help the community in a way that actually impacts your audience and target market? - Tony Booth
- Community involvement is not a stand-alone strategy; you have to put it in with the rest of your marketing.
- Know who your target audience is, so you can create an initiative that caters to them.
- As a small business, you can’t afford to just throw sponsorship dollars at everything. Consider how you can trade goods and services.
At the start of the show, Tony shared on how community marketing can be better than spending money on ads. Next, he explained how this strategy doesn’t have to take up a lot of your time. We broke down how to collaborate with other businesses and how to get started with community marketing now.
We also discussed:
- The importance of knowing what events your target market attends
- How community involvement can generate free publicity
- The most common and costly pitfalls of community initiative marketing
Marketing for local domination is all about building awareness and getting name recognition in your community. Through community involvement, you can effectively build awareness and give back to the same community that supports your business in the first place. It’s a powerful addition to your existing marketing, and an opportunity to collaborate with complementary businesses.
As a start, don’t try to do your own event right off the bat. Check local community boards, and see what events are happening. Approach the organizers, and tell them you want to donate your time and resources. Remember: it’s all about building that relationship and trust, and adopting strategies that can drive your customer back to you in the future.
Tony Booth is a business coach, writer, and podcaster who works with small business contractors to help them grow and improve their businesses. Tony helps his clients through education, encouragement and access to resources. For more info, go to contractingcoach.com, facebook.com/contractingcoach or follow @AnthonyBooth on Twitter.