How can you turn a video into solid local leads? What behaviors and mindsets are holding you back from these opportunities? What is the value of consistent presence and giving away useful, free information? On this episode, local marketing expert Gene Volpe discusses harnessing the opportunities in video.
The idea is to be there consistently and give away good free information. - Gene Volpe
- The mistakes people make with marketing is thinking nobody else wants to hear them, and not thinking they have anything useful to talk about.
- Until you can afford to pay someone to transcribe video on a W2 basis, use platforms like Upwork and Fiverr to get quality work.
- If someone is asking you questions, they think you’re the subject matter expert, and they have a need for an answer you can provide.
On this episode we discussed:
- How to turn a video into local leads.
- The biggest sins people commit in video marketing
- How to bring something seemingly mundane to life on video
- The best content for helping your audience when it comes to video
- How to be consistent
- Video captioning and branding
What stops people from taking advantage of opportunities in video is mindset. This includes not thinking you have something useful to say, and thinking but not doing. Remember, the point is getting in your customer’s space and starting a conversation. It’s important to spin your sales pitch into a story to make it relatable. If you’re dragging your feet, note that the time you spend having a cup of coffee is time you could be using to create a 1 minute video
Gene Volpe is the founder of GVI Media (formerly Your Real Estate Concierge), speaker and local marketing expert. He has over 9 years of experience in the marketing arena. He is also well versed in the real estate field including buying, selling, renting, marketing and consulting on over 200 real estate transactions. He is an expert in brand establishment and elevation and remains on the cutting edge of real estate marketing with a hard focus on video and social media. Go to http://www.genevolpe.com/ for more information.