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How to Develop a Hard Hitting USP w/Michael Hellickson

May 25, 2017

A sales or service professional who is fully comfortable with what they bring to the table should be able to back it up. How do you develop your Unique Selling Proposition? What is the role of a great USP and how does it make your marketing easier and more effective? On this episode, real estate coach and former nationwide #1 real estate agent Michael Hellickson shares his expertise on these questions and how to get breakthrough results.

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  • A risk reversal guarantee is absolutely the best USP.

  • Your attire should strengthen your message, not weaken it.

  • If a sales professional can focus 90% of their day on lead gen, lead conversion and lead follow up, everything else will work itself out.


At the start of the show, Michael shared on how he got to where he is today, and we talked about why he invested in a coach. Next we discussed the secrets of the world class and why it’s important to start telling your subconscious mind a new story. We also talked about the importance of a USP and how so many agents are finding success with the risk reversal guarantee. Towards the end of the show, we talked about the importance of aligning your environment to your success.

Michael also shared insights on;

  • The three things sales professionals should spend 90% of their time on
  • His perfect day schedule
  • Not neglecting family time
  • The power of dressing the part


If you're in sales, you are in the lead gen business, if you run out of leads you have no one to serve. So the work that requires your focus is lead generation, conversion and follow up. If you want to change your outcome, change what’s inside your head by exposing yourself to positive influences. Develop great habits, have your head where it needs to be, and focus on your own production. A powerful USP shows that you are confident about what you can do, so put some real thought into creating one.

CEO Michael Hellickson's Club Wealth® Coaching and Consulting, an Executive Business Consulting Firm that offers coaching and training to business owners worldwide. In select scenarios, Michael also invests in and partners with profitable companies looking to take their business to the next level. Michael has been a leader in the real estate industry, where he built a multi-million dollar business as a real estate agent, eventually becoming the Nations #1 real estate agent. During his career, Hellickson has spoken to and coached thousands of students and organizations nationwide. Go to clubwealth.com for more information.

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