Many people fail to grow their business because they don’t have leverage and automated business systems. What strategic structures should you put in place to build a sustainable and scalable business? How do you create systems that help you create revenue by working smarter, not harder? How can you put your marketing on autopilot? On this episode, we do a crossover with Level Up podcast host, Greg Harrelson to answer these questions.
We take strangers, make them acquaintances, and turn them into advocates. - Greg Harrelson
Takeaways + Tactics
- When thinking about referral partners, consider: Who has the highest capacity to send you the most leads most often? Who is working with your ideal clients before they start working with you?
- Always carve out time to work on your business, not just in it.
- The contacts in your phone are a database already.
At the start of the show, we talked about the 3 buckets of business success, and the importance of remembering that you’re in the marketing game. Next, we talked about finding referral partners and how to build a database if you don’t have one. Towards the end, we talked about how to focus less on putting out fires and more on creating a long-term vision.
We also discussed:
- Strategic objectives every business owner should have
- Working “on” your business vs. working “in” your business
- How to mine leads from your social circle
The Holy Grail of any business is having structures, systems and follow up sequences in place to nurture people and generate inbound calls. You have to be able to attract a lead, convert it, and capture repeat and referral business. It all comes down to ascending the level of trust with that person through marketing.
Greg Harrelson has been in the real estate industry in Myrtle Beach for more than 17 years, and is in the top 1% of Realtors nationwide. He has trained under the top coaching organizations for as many years, and now uses his knowledge to teach his own agents at Century 21 The Harrelson Group. Go to http://www.c21theharrelsongroup.com/ for more information, or email firstname.lastname@example.org