Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast.

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Strategic Marketing: Why You Only Need to Be One Step Ahead of Your Competition w/Bernice Ross

August 3, 2017

Many entrepreneurs feel like something stands between them and their big break. Are we holding ourselves back from succeeding? What are the best ways to stay focused and persistent? Can we really change our routine one step at a time? In this episode, award-winning business coach and marketing expert Bernice Ross reveals her top advice on how persistence and a positive, proactive outlook can help us build our business.

It's easier to deal from a point of strength than from your weaknesses. - Bernice Ross

Takeaways + Tactics

  • How to identify the types of people most attracted to your business and target them directly
  • When to pour gasoline on the fire and keep going until it succeeds
  • How to prevent distraction in your marketing

We started off the show with talking about Bernice's background and how she got into real estate. Then Bernice gave some very good advice on staying persistent and conditioning yourself to be persistent. She also touched upon some psychology, especially the "supermarket" psychology and the benefits of fully stretching for getting your brain psychologically ready for a challenge. Bernice then explained the PERSPIRE model and how it helps you feel in charge. Afterwards, we talked about the importance of working IN your business and evaluating your numbers week-to-week. Then Bernice shared her best tactics for overcoming competition easily. We also talked about the benefits of a positive outlook on life. Finally, we mentioned how improving your routine can be the route towards improving yourself. Bernice explained "the one push-up approach" and getting through he first hard minutes to achieve results.

We also discussed:

  • Bernice's new book and its application to business
  • Overcoming yourself as your biggest foe
  • Using the peak points in your daily energy
  • Targeting your perfect clients
  • Identifying your strengths and delegating what you can't do
  • Reaching different people through different networks
  • Dealing with procrastination and being overwhelmed

When it comes to being persistent in what you want and following your goals, you can often be your biggest foe. No one places restrictions as tough as the ones you place on yourself. Practice being your own support rather than your own worst enemy. Once you're confident in yourself, reach out and start expanding your business. Identify your biggest consumer pool and target them directly. Figure out which group of people is affected by a problem YOU can solve and then tell them exactly HOW you can solve it.  

Guest Bio  

Bernice Ross is a nationally syndicated columnist, author, trainer, and speaker. She couples her expertise as a Master Certified Coach with over 20 years of real estate sales experience. Bernice has two best selling real estate books to her credit, plus over 1,000 articles in publications such as Inman News, The Swanepoel Trends Report for 2015, Banker Tradesman, and numerous association and trade publications. Find out more about Bernice at realestatecoach.com