Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast.

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LinkedIn Marketing Secrets w/Jason Bay


Most entrepreneurs aren’t good at targeting a specific market. Why is the “spray and pray” method such a bad and costly business move? Why is it so powerful to build strategic partnerships and relationships? How can LinkedIn help you expand your referral pool? On this episode, Jason Bay is here to share some powerful marketing skills to expand your reach on LinkedIn.

The goal on LinkedIn is to amass a following of people who connect with you and see what you have to post. -Jason Bay


  • Your LinkedIn profile headline should explain the benefit of your service.
  • When you do outreach of any kind, treat the person like they are human. Think of how you would like to be approached.
  • Find a valuable way to start the conversation: learn what that person’s problem might be and offer valuable content or information.
  • Every business should have go-to referral in every category.

At the start of the show, Jason shared a bit of his backstory and the marketing lessons he learned very early in his career. Next, we talked about the importance of knowing exactly who you’re trying to reach out to for business. Towards the end of the show, we talked about the value of following up with your prospects.

We also discussed:

  • Why LinkedIn is such a powerful marketing tool
  • The power of strategic partnerships
  • The “do’s” and “don’ts” of your LinkedIn profile

LinkedIn is a powerful tool because it has so much data on the people you want to reach out to, and it allows you to learn more about them and their needs. For your marketing to really get you the highest return, you have to be clear on who wants your service before you even reach out. Once you’ve found your ideal prospect profile, figure out where you can find those people online and reach out to them with value, something that can improve their lives or their business. There are all kinds of upsides when you start executing!

Guest Bio
Jason has helped dozens of small business owners build a stellar online presence, and create sustainable revenue growth in their business. Go to http://jasonbay.com/ for more information or http://jasonbay.com/subscribe to subscribe to his Small Business Ninja newsletter.

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Research Meets Marketing: How to Build an Exceptional Relationship Business w/Dr. Jeffrey Langmaid


Every passionate marketer and business owner wants to shout from the rooftop how great their product is, but there’s nothing more repelling to prospects. Why is it so important to lead with learning about your prospect, not selling your product? How do you translate your knowledge of your product into what matters to your audience? How do you use marketing and research to make yourself the most logical choice for your prospect? On this episode, the evidence-based chiropractor, Jeffrey Langmaid, is here to share powerful insights on building a successful service-oriented business.

When you can talk about the things that matter to your prospect and your client, it starts to bridge the gap and build the relationship so you don’t have to be selling 24/7. -Dr. Jeffrey Langmaid


  • Have a relentless focus on the other individual, not yourself.
  • When you know your business exceptionally well, you ask better questions.
  • If you are paying more 3 to 5 cents per video view, you might have to take a better look at your targeting.

At the start of the show, Jeffrey shared how he got started and why it’s so important to have command knowledge about your product or service. Next, we talked about how to target your prospect with education that attracts them, and why it’s so necessary to ask the right questions. Jeffrey shared on why it’s a mistake to talk about yourself all the time, and towards the end of the show we shared how to use the Facebook Pixel to track your conversions.

Jeffrey also shared on:

  • The power of leveraging your unique value-add
  • How to have relentless focus on the other person
  • Why you need to be doing Facebook video ads right now

In the relationship business, nothing turns people off like someone talking only about themselves and their business. What actually works is learning about the prospect by asking questions and simply finding where you can value-add. When you have focus and sincere consideration for another person, it shows that you actually care. Provide information that naturally inspires them to want what you’re offering. By using your exceptional knowledge, you can ask the right questions, and this will lead to more partnerships and business. The right approach means people aren’t going to leave with a bad taste in their mouth.

Guest Bio
Jeffrey is the founder of The Evidence Based Chiropractor, a leading speaker, writer, and thought-leader regarding interdisciplinary communication and marketing. To get in touch with him go to http://theevidencebasedchiropractor.com/.

Local Domination Strategies: How Local Reviews Can Rocket You To the Top of Google & Eliminate Your Competition


One powerful way to make your business the obvious choice for potential clients is by obtaining more 5-star reviews than local competitors. What are the strategies and systems that business owners need to know in order to maximize their capture rate for positive online reviews? How can you ensure potential clients see these reviews? What is an effective strategy for getting high-quality referrals? For this highlight episode, we brought together some of Doren's best content on the power of local reviews and how to get them.

3 Things You'll Learn From This Episode:

  • Why giving clients options increases your odds of getting reviews
  • How to prevent negative reviews from getting posted online
  • Why you should think like a consumer when evaluating your search engine presence
  • and much more!


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The ONE Thing To Monitor Every Week In Your Business w/Chris Tamm


A lot of entrepreneurs make the mistake of not handling well the business they already have. How do you find the holes in the buckets and mend them? What are the metrics you should be tracking, and how often? Why is it so valuable to know the granular details of how your business is doing? On this episode, we talk to founder of Firepoint, Chris Tamm, about how to use data to take your business to the next level.

As an entrepreneur, you’re living in a wild fire trying to make sure certain ones don’t go out of control and the other ones make you money. -Chris Tamm

A lot of entrepreneurs make the mistake of not handling well the business they already have. How do you find the holes in the buckets and mend them? What are the metrics you should be tracking, and how often? Why is it so valuable to know the granular details of how your business is doing? On this episode, we talk to founder of Firepoint, Chris Tamm, about how to use data to take your business to the next level.


- Why clarity is so important to moving you forward

- The necessity revisiting your marketing and operations weekly

- Why you should get a coach

At the start of the show, we talked about how Chris got started and the value of being willing to walk away from something good to get something better. Next we talked about the common mistakes entrepreneurs are making and some of the costly profit hemorrhages you can avoid. We also discussed the importance of tracking your metrics and how often you should do it. We also discussed the power of beginning with the end in mind.

We also discussed:

  • The value of getting a coach
  • Why you have to avoid big chunks of calendar time on a specific task
  • The power of dialing in your staffing and sales management

We all want a business that’s fun, fulfilling and fruitful, and we need information to make that happen. If you don’t have the data you’ll have nothing to work with. Data can inform timely and important business decisions and allow you to be proactive and put out fires before they become wildfires. As a business owner you have to wear so many hats, some you love and many you hate. Learn to time block the things you hate, map out the different pieces of the puzzle and get a coach to see the things you miss.

Guest Bio

Chris Tamm is the Founder and Chairman of Firepoint, an all-in-one software solution to grow and run a real estate team. Go to firepoint.net for more information.

Local Marketing the Smart Way: How to Use Branded Content Marketing w/Luke Acree


People are tuning out much of today’s marketing due to its irrelevance. How do you make sure you’re grabbing the attention of your target market in a relevant way? What is the very first step you should take to market effectively? Why is nurturing your database more effective than going after new business? On this episode we are joined by marketing extraordinaire, Luke Acree, who shares the methods his business uses to succeed.

Grabbing the attention of your prospect is a lot harder so the whole idea of content marketing is to serve them relevant and attractive content. -Luke Acree


  • If you tap into your target market it can lead you to your unique value proposition.  
  • It costs 5 times more to go out and get a new customer than to get referral or repeat business.
  • Ask yourself what relationships in your industry are driving the most leads.

At the start of the show, Luke shared his story, and how he got started in sales and marketing. Next we talked about the power of developing your own unique value proposition, and how that helps you tell a better story. We also discussed why Facebook is the best place to generate leads, and why you should take advantage of that right now. We also discussed the importance of lead follow up, and choosing as many mediums as you can afford and working the systems.

We also talked about:

  • Why you need to stop looking for the magic formula
  • The necessity of taking action and following up
  • How to bombard your leads with relevant content

Marketing helps you gets the leads in so you can nurture them, and lead them through the sales funnel to close the deal. With so much noise in marketing, it’s so important to put out content that is actually relevant and start by being very clear on what you bring to the table. Unless you know what you bring to the table in unique value proposition, you’re going to struggle in to create marketing that actually gets clients to the doorstep because you’re not telling the right story. Don’t be afraid to put money towards the right marketing methods and invest strategically in your own breakthrough.

Guest Bio

Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of agents over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals. In 2003, ReminderMedia launched American Lifestyle magazine, a one-of-a-kind, customizable marketing tool. Since then, Luke has led ReminderMedia to over 30,000 clients and has expanded the product line to include turnkey social media management, digital magazines, e-mail marketing, and analytics. Along his path from software engineer to leader of a multi-million-dollar company, Luke has shown an uncanny ability to analyze tough problems, deliver solutions that drive revenue, and foster success. Go to https://remindermedia.com/ or facebook.com/rmconnect or find Reminder Media on Twitter.

Postcard Mania: How to Dial In Your Direct Mail Marketing w/Barry Coziahr


Postcards are a powerful form of direct mail marketing, but what elements make up a successful direct mail campaign? Why do postcards have such an instant effect? Why is a great list so important? On this episode, we are joined by Postcard Mania’s Barry Coziahr who shares insights on direct mail.

Postcards have a 900% better response rate than PPC advertising. -Barry Coziahr


  • Postcards work better than other pieces of direct mail because you don’t have to deal with envelopes.
  • 60% of consumers say they visited a website because of direct mail they’ve received.
  • Postcards allow you to track your ROI to the penny.

At the start of the show, Barry shared on how he got started and why it’s so important to remember that you’re in the “people business”. Next, we talked about why direct mail can be more powerful than PPC and other forms of advertising. We also discussed why postcards are so effective, and how they help you track ROI.

We also discussed:

  • Why design is such an important element in postcards
  • Targeting and approaches to take
  • Postcard Mania’s turnkey system for clients

As a marketer, it’s important to remember that you’re in the people business. Once you know who you want to reach out to, you can now craft an effective way to reach out to them. Direct mail, when designed well and targeted towards the right people, will give you ROI and the kind of traffic that will benefit your business in a real way.

Guest Bio
Barry is a marketing specialist and PostcardMania national speaker. He has trained and consulted with more than 10,000 small business owners and delivered more than 1,000 seminars and workshops on small business marketing. In 2016, Barry became the National Speaker at PostcardMania. PostcardMania is a full-service marketing company that specializes in lead generation — AND in educating (for FREE) their 73,000+ small business clients on the marketing tools they need to grow and prosper! Check out 10 Opportunities to Perfect Your Postcard Advertisement or the eBook, Postcard Marketing in an Online World: Success Simplified today! . You can also go to postcardmania.com or email barryc@postcardmania.com.

Soul Purpose: How to Implement Your Best Marketing Strategy w/Dr. Fred DiDomenico


There’s no such thing as a successful person who didn’t go through hard times. How do you get through those difficult times and keep the right mindset? How do you go about building referral relationships? What should your focus be on if you want to grow your business? On this episode, chiropractor and marketing expert, Dr Fred DiDomenico answers these questions and shares his incredible expertise.

If you’re totally elevated when you have a lot of money and totally depressed when you don’t, your power is based on something outside of you. -Dr. Fred DiDomenico


  • How to uncover your "soul" purpose
  • The importance of building lifelong relationships
  • Why it is crucial to focus on what we have, not what we don't
  • and much more!

At the start of the show, Dr. Fred on his background and how he got started. He also shared on the importance of having a soul purpose, and how to uncover it. We also talked about why you need to put all your effort into where you are, even if it isn’t your soul purpose. Dr. Fred also shared how to go about building referral relationships, why chasing money is the wrong strategy and the power of cultivating the right daily habits.

We also discussed:

  • The power of focusing on serving people
  • Why money isn’t a state of being
  • The importance of creating a culture
  • The power of a pivotal shift in perspective

When it comes to building a business that goes the distance, relationships with the right people come first.  Loyalty, integrity, and character come before chasing money. If you chase money you’ll get involved with the wrong people and damage your business. It’s also about finding your soul purpose, because that will give you the stamina to endure the rough times. When you can have the same joy in the times you’re in the desert, as when you’re in abundance, you find that you’ll be in the desert for a shorter time.

Guest Bio
Over the course of 14 years, Dr. Fred DiDomenico opened four successful spinal corrective chiropractic practices in three states, treating 500 to 700 patients a week. A 1987 graduate of the Los Angeles College of Chiropractic, he quickly found the philosophy of chiropractic after school and elevated his life purpose to help others live this philosophy and lifestyle. It wasn’t long until Dr. Fred sought to change the industry itself. Go to elitecoachingllc.com for more information, email drfred1@msn.com or call 949.791.2986.

The Best Local Marketing Strategies of 2017


Looking for unique, innovative tactics to attract local clients and grow your business? In this special episode, we’ve collected the key highlights from previous episodes. Featuring local marketing experts, coaches, trainers and fellow business owners just like you, you’ll come away with actionable ideas you can put into your business NOW!

Winners take imperfect action, while losers are still polishing their perfect plans. -Doren Aldana


  • Discover the local marketing mistake you’re making
  • How to turn videos into local leads
  • SEO and local media platforms for your business

This special highlight episodes features the best segments from leading coaches and trainers like Toby Salgado, Patrick Lilly, Bruce Irving and Kathleen Black, as well as local marketing experts Gene Volpe, Jean Hanson and Brett Farr. Grab a notepad and pen, each segment is full of strategies and tactics you can start using to get local clients fast!

Strategic Marketing: Why You Only Need to Be One Step Ahead of Your Competition w/Bernice Ross


Many entrepreneurs feel like something stands between them and their big break. Are we holding ourselves back from succeeding? What are the best ways to stay focused and persistent? Can we really change our routine one step at a time? In this episode, award-winning business coach and marketing expert Bernice Ross reveals her top advice on how persistence and a positive, proactive outlook can help us build our business.

It's easier to deal from a point of strength than from your weaknesses. - Bernice Ross

Takeaways + Tactics

  • How to identify the types of people most attracted to your business and target them directly
  • When to pour gasoline on the fire and keep going until it succeeds
  • How to prevent distraction in your marketing

We started off the show with talking about Bernice's background and how she got into real estate. Then Bernice gave some very good advice on staying persistent and conditioning yourself to be persistent. She also touched upon some psychology, especially the "supermarket" psychology and the benefits of fully stretching for getting your brain psychologically ready for a challenge. Bernice then explained the PERSPIRE model and how it helps you feel in charge. Afterwards, we talked about the importance of working IN your business and evaluating your numbers week-to-week. Then Bernice shared her best tactics for overcoming competition easily. We also talked about the benefits of a positive outlook on life. Finally, we mentioned how improving your routine can be the route towards improving yourself. Bernice explained "the one push-up approach" and getting through he first hard minutes to achieve results.

We also discussed:

  • Bernice's new book and its application to business
  • Overcoming yourself as your biggest foe
  • Using the peak points in your daily energy
  • Targeting your perfect clients
  • Identifying your strengths and delegating what you can't do
  • Reaching different people through different networks
  • Dealing with procrastination and being overwhelmed

When it comes to being persistent in what you want and following your goals, you can often be your biggest foe. No one places restrictions as tough as the ones you place on yourself. Practice being your own support rather than your own worst enemy. Once you're confident in yourself, reach out and start expanding your business. Identify your biggest consumer pool and target them directly. Figure out which group of people is affected by a problem YOU can solve and then tell them exactly HOW you can solve it.  

Guest Bio  

Bernice Ross is a nationally syndicated columnist, author, trainer, and speaker. She couples her expertise as a Master Certified Coach with over 20 years of real estate sales experience. Bernice has two best selling real estate books to her credit, plus over 1,000 articles in publications such as Inman News, The Swanepoel Trends Report for 2015, Banker Tradesman, and numerous association and trade publications. Find out more about Bernice at realestatecoach.com

How to Break Into a Vertical Using Local Search Strategies w/Dean Heasley


Even if your company offers the best service or product in the world, no one will know about it unless you market it properly. How do you break through and convince the audience that your work is worth their time? What's the best tactics on improving your Google presence? What are the greatest mistakes you can make on your own website? We sit down with marketing guru, Dean Heasley for a lesson on how to successfully use local search strategies to achieve success.

I'm not paying myself to say no. And I'm definitely not getting paid to tell myself no. - Dean Heasley


  • Three times the amount of people will see your Google My Business page than your actual website. Work on it to make it presentable.
  • Just ask your clients to give you Google reviews - and always make sure to respond to them and be proactive in communication.
  • Local directories are one of the main ways in which Google recognizes consistency and authority. Learn how to dominate them.

We kicked off this episode with talking about Dean's background in marketing and how he found his calling in the unlikely business of selling elevators. We then talked about the steps you can take to improve your presence on Google and the importance of reviews. Dean explained why reputation and reviews are everything when it comes to marketing locally. Dean then shared his favorite tool for getting more local visibility, AdviceLocal - and explained how it works and how it can help any business that feels a bit stuck. We then talked about our pet peeves when it comes to online and digital marketing. Finally, Dean finished off with his favorite marketing mantra: that nobody's paying him to say no.

We also discussed:

  • Using your Google My Business account as a game-changer
  • Advice for technophobes, who want to grow their business locally
  • Getting reviews from happy customers
  • How a business without many reviews can work towards a good reputation
  • What makes a good-looking, functional website
  • The strong relationship between offline and online marketing

In today's day and age, being a technophobe isn't an excuse for not utilizing effective digital marketing techniques. Make sure you pick the right methods to target your local market. Take some time to work on your Google My Business page. Even if it seems like a tedious task, it will pay off in the future as more and more customers find your business through that page. If you're wondering whether to choose between two things - like web forms vs. emails on a website - the easy way is to go for both. That way you're giving your audience more choice, which instills confidence and builds rapport from the get-go. Finally, always keep your communication channels open and make it obvious on your page how customers can contact you.

Guest Bio

Dean Heasley is the CEO of Nashville Marketing Systems. Before his break in marketing, Dean spent a decade in national sales in the elevator industry. Most of his employers looked to him for marketing advice even though he was on the business development side. He's been consulting in one form or another since 2005. Dean's niche - elevator sales - is his specialty and he truly enjoys the challenges, the travel, and mostly, the customers. His sales philosophy is that he works for the customers, not for his employer. Find out more about Dean and his groundbreaking marketing at nashvillemarketingsystems.com