Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast.

Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast. header image 1

Success with Search: How to Create a Winning Local Business SEO Strategy w/Alex Genadinik

00:0000:00

Most local businesses are services that consumers only look for when the need arises. What kind of strategy does this type of lead require? What are the different Google search listings and how do you optimize your online presence for them? Why are review sites so necessary to your SEO success? On this episode, we are joined by SEO expert Alex Genadinik for high level tips and tactics to make your business more searchable.

It’s a much better lead when someone finds you when the timing is right and when they are searching. - Alex Genadinik 

 

Takeaways

  • Common mistakes: 1. Focusing on Facebook when you should be doing search. 2. Hiring bad general freelancers.
  • It’s not enough to be on Yelp and YellowPages. You need to be #1, or close to it.
  • You must have a system that seamlessly and consistently gets you reviews.

 

Resource + Links

Get the Ultimate Testimonial Toolkit - 100% Free.

Subscribe to the Local Domination Podcast on iTunes.

 

At the start of the show, we talked about the two biggest mistakes people make when it comes to their online strategies. Next, we talked about when and how you should be capturing leads, as well as the rise of voice search and how to optimize for it. Towards the end of the show, we talked about how to hack your Google business listing to be more searchable.

We also discussed:

  • How to engineer your local search results
  • The different types of Google search listings
  • The different types of voice searches  

It can be difficult to talk with people about what your business can provide if they don’t have an immediate need for it. It’s better to capture them when they’re actually looking because they’ll be a much higher quality lead. Google search listings include Adwords, map listings, review sites and your actual website. If you can optimize all of these, you will outcompete your competitors.

Guest Bio 

Alex is a marketing expert, author and coach who helps entrepreneurs plan, start, and grow their businesses through apps, books, courses, and 1-on-1 coaching. Go to problemio.com or email alex.genadinik@gmail.com for more on his coaching and courses.

Check out these resources from Alex!:

Udemy course discounts: http://www.problemio.com/courses.html
 
 

Community Involvement Marketing w/Tony Booth

00:0000:00

Community involvement marketing is often overlooked because people think it’s old school. Why is now the best time to bring it back? What are some community initiatives that a small business can do right away? How do you get involved without breaking the bank with sponsorship? On this episode, we are joined by contracting expert Tony Booth who shares pearls of profit-producing wisdom for helping your community while you help your business.

Why not dig in and help the community in a way that actually impacts your audience and target market? - Tony Booth

Takeaways

  • Community involvement is not a stand-alone strategy; you have to put it in with the rest of your marketing.
  • Know who your target audience is, so you can create an initiative that caters to them.
  • As a small business, you can’t afford to just throw sponsorship dollars at everything. Consider how you can trade goods and services.   

At the start of the show, Tony shared on how community marketing can be better than spending money on ads. Next, he explained how this strategy doesn’t have to take up a lot of your time. We broke down how to collaborate with other businesses and how to get started with community marketing now.

We also discussed:

  • The importance of knowing what events your target market attends
  • How community involvement can generate free publicity
  • The most common and costly pitfalls of community initiative marketing

Marketing for local domination is all about building awareness and getting name recognition in your community. Through community involvement, you can effectively build awareness and give back to the same community that supports your business in the first place. It’s a powerful addition to your existing marketing, and an opportunity to collaborate with complementary businesses.

As a start, don’t try to do your own event right off the bat. Check local community boards, and see what events are happening. Approach the organizers, and tell them you want to donate your time and resources. Remember: it’s all about building that relationship and trust, and adopting strategies that can drive your customer back to you in the future.  

Guest Bio

Tony Booth is a business coach, writer, and podcaster who works with small business contractors to help them grow and improve their businesses. Tony helps his clients through education, encouragement and access to resources. For more info, go to contractingcoach.com, facebook.com/contractingcoach or follow @AnthonyBooth on Twitter.

Marketing Automation Mastermind w/Greg Harrelson

00:0000:00

 

Many people fail to grow their business because they don’t have leverage and automated business systems. What strategic structures should you put in place to build a sustainable and scalable business? How do you create systems that help you create revenue by working smarter, not harder? How can you put your marketing on autopilot? On this episode, we do a crossover with Level Up podcast host, Greg Harrelson to answer these questions.

 

We take strangers, make them acquaintances, and turn them into advocates. - Greg Harrelson

Takeaways + Tactics

  • When thinking about referral partners, consider: Who has the highest capacity to send you the most leads most often? Who is working with your ideal clients before they start working with you?
  • Always carve out time to work on your business, not just in it.
  • The contacts in your phone are a database already.

At the start of the show, we talked about the 3 buckets of business success, and the importance of remembering that you’re in the marketing game. Next, we talked about finding referral partners and how to build a database if you don’t have one. Towards the end, we talked about how to focus less on putting out fires and more on creating a long-term vision.

We also discussed:

  • Strategic objectives every business owner should have
  • Working “on” your business vs. working “in” your business
  • How to mine leads from your social circle

The Holy Grail of any business is having structures, systems and follow up sequences in place to nurture people and generate inbound calls. You have to be able to attract a lead, convert it, and capture repeat and referral business. It all comes down to ascending the level of trust with that person through marketing. 

Guest Bio-

Greg Harrelson has been in the real estate industry in Myrtle Beach for more than 17 years, and is in the top 1% of Realtors nationwide. He has trained under the top coaching organizations for as many years, and now uses his knowledge to teach his own agents at Century 21 The Harrelson Group. Go to http://www.c21theharrelsongroup.com/ for more information, or email gregharrelson@gmail.com

Internet Marketing Fundamentals for Small Businesses w/Daniel Decker

00:0000:00

Internet marketing can seem overwhelming for small businesses. There are just a lot of options out there. What are the fundamentals that you should master and be consistent with? How do you make your content more valuable to your prospects? Why is it so important to “nichify” yourself? On this episode, our guest Daniel Decker shares his expertise for small businesses who want to expand their reach.

It’s all about relationships, communicating your story, and building a network. - Daniel Decker

Takeaways

  • If everyone is your prospect, no one will be your client.
  • Don’t create a newsletter based on what you care about, you should be creating value. Think video tips or blog posts that are relevant to your prospects.
  • Treat the content creation process as a non-negotiable. 

At the start of the show, we talked about the importance of having a niche and how Daniel got started helping lawyers. Next, we talked about formulating internet marketing strategies when there are so many options. Daniel shared the marketing fundamentals that any small business can execute as well as the importance of committing to content creation.

We also discussed:

  • Creating content that generates repeat and referral business
  • Why the word newsletter is misleading
  • The power of giving away a free resource

Every small business should have an internet presence that makes it clear who they are, who they serve and tells the market why they do what they do and why they are passionate about it. You also have to have systems that maintain top of mind awareness, and forms of communication that remind people of your presence. The true secret is that you don’t have to work harder, you just have to work smarter by systematizing your content and repurposing what you have. The more you can repurpose things and multiply the return you get with minimal effort, the better off you’re going to be.   

Guest Bio 
Daniel Decker is a Partner and co-founder at Spotlight Branding. In addition to helping lawyers stand out from the crowd, he spends his time writing, dreaming up new marketing strategies, and coming up with catchy subject lines. Go to http://spotlightbranding.com/ for more information.

 

LinkedIn Marketing Secrets w/Jason Bay

00:0000:00

Most entrepreneurs aren’t good at targeting a specific market. Why is the “spray and pray” method such a bad and costly business move? Why is it so powerful to build strategic partnerships and relationships? How can LinkedIn help you expand your referral pool? On this episode, Jason Bay is here to share some powerful marketing skills to expand your reach on LinkedIn.

The goal on LinkedIn is to amass a following of people who connect with you and see what you have to post. -Jason Bay

Takeaways

  • Your LinkedIn profile headline should explain the benefit of your service.
  • When you do outreach of any kind, treat the person like they are human. Think of how you would like to be approached.
  • Find a valuable way to start the conversation: learn what that person’s problem might be and offer valuable content or information.
  • Every business should have go-to referral in every category.

At the start of the show, Jason shared a bit of his backstory and the marketing lessons he learned very early in his career. Next, we talked about the importance of knowing exactly who you’re trying to reach out to for business. Towards the end of the show, we talked about the value of following up with your prospects.

We also discussed:

  • Why LinkedIn is such a powerful marketing tool
  • The power of strategic partnerships
  • The “do’s” and “don’ts” of your LinkedIn profile

LinkedIn is a powerful tool because it has so much data on the people you want to reach out to, and it allows you to learn more about them and their needs. For your marketing to really get you the highest return, you have to be clear on who wants your service before you even reach out. Once you’ve found your ideal prospect profile, figure out where you can find those people online and reach out to them with value, something that can improve their lives or their business. There are all kinds of upsides when you start executing!

Guest Bio
Jason has helped dozens of small business owners build a stellar online presence, and create sustainable revenue growth in their business. Go to http://jasonbay.com/ for more information or http://jasonbay.com/subscribe to subscribe to his Small Business Ninja newsletter.

Resource + Links

Get the Ultimate Testimonial Toolkit - 100% Free.

Subscribe to the Local Domination Podcast on iTunes.

Research Meets Marketing: How to Build an Exceptional Relationship Business w/Dr. Jeffrey Langmaid

00:0000:00

Every passionate marketer and business owner wants to shout from the rooftop how great their product is, but there’s nothing more repelling to prospects. Why is it so important to lead with learning about your prospect, not selling your product? How do you translate your knowledge of your product into what matters to your audience? How do you use marketing and research to make yourself the most logical choice for your prospect? On this episode, the evidence-based chiropractor, Jeffrey Langmaid, is here to share powerful insights on building a successful service-oriented business.

When you can talk about the things that matter to your prospect and your client, it starts to bridge the gap and build the relationship so you don’t have to be selling 24/7. -Dr. Jeffrey Langmaid

Takeaways

  • Have a relentless focus on the other individual, not yourself.
  • When you know your business exceptionally well, you ask better questions.
  • If you are paying more 3 to 5 cents per video view, you might have to take a better look at your targeting.

At the start of the show, Jeffrey shared how he got started and why it’s so important to have command knowledge about your product or service. Next, we talked about how to target your prospect with education that attracts them, and why it’s so necessary to ask the right questions. Jeffrey shared on why it’s a mistake to talk about yourself all the time, and towards the end of the show we shared how to use the Facebook Pixel to track your conversions.

Jeffrey also shared on:

  • The power of leveraging your unique value-add
  • How to have relentless focus on the other person
  • Why you need to be doing Facebook video ads right now

In the relationship business, nothing turns people off like someone talking only about themselves and their business. What actually works is learning about the prospect by asking questions and simply finding where you can value-add. When you have focus and sincere consideration for another person, it shows that you actually care. Provide information that naturally inspires them to want what you’re offering. By using your exceptional knowledge, you can ask the right questions, and this will lead to more partnerships and business. The right approach means people aren’t going to leave with a bad taste in their mouth.

Guest Bio
Jeffrey is the founder of The Evidence Based Chiropractor, a leading speaker, writer, and thought-leader regarding interdisciplinary communication and marketing. To get in touch with him go to http://theevidencebasedchiropractor.com/.

Local Domination Strategies: How Local Reviews Can Rocket You To the Top of Google & Eliminate Your Competition

00:0000:00

One powerful way to make your business the obvious choice for potential clients is by obtaining more 5-star reviews than local competitors. What are the strategies and systems that business owners need to know in order to maximize their capture rate for positive online reviews? How can you ensure potential clients see these reviews? What is an effective strategy for getting high-quality referrals? For this highlight episode, we brought together some of Doren's best content on the power of local reviews and how to get them.

3 Things You'll Learn From This Episode:

  • Why giving clients options increases your odds of getting reviews
  • How to prevent negative reviews from getting posted online
  • Why you should think like a consumer when evaluating your search engine presence
  • and much more!

 

Download our free Ultimate Testimonial Toolkit:
www.mytestimonialengine.com/domination

 

The ONE Thing To Monitor Every Week In Your Business w/Chris Tamm

00:0000:00

A lot of entrepreneurs make the mistake of not handling well the business they already have. How do you find the holes in the buckets and mend them? What are the metrics you should be tracking, and how often? Why is it so valuable to know the granular details of how your business is doing? On this episode, we talk to founder of Firepoint, Chris Tamm, about how to use data to take your business to the next level.

As an entrepreneur, you’re living in a wild fire trying to make sure certain ones don’t go out of control and the other ones make you money. -Chris Tamm

A lot of entrepreneurs make the mistake of not handling well the business they already have. How do you find the holes in the buckets and mend them? What are the metrics you should be tracking, and how often? Why is it so valuable to know the granular details of how your business is doing? On this episode, we talk to founder of Firepoint, Chris Tamm, about how to use data to take your business to the next level.

Takeaways

- Why clarity is so important to moving you forward

- The necessity revisiting your marketing and operations weekly

- Why you should get a coach


At the start of the show, we talked about how Chris got started and the value of being willing to walk away from something good to get something better. Next we talked about the common mistakes entrepreneurs are making and some of the costly profit hemorrhages you can avoid. We also discussed the importance of tracking your metrics and how often you should do it. We also discussed the power of beginning with the end in mind.

We also discussed:

  • The value of getting a coach
  • Why you have to avoid big chunks of calendar time on a specific task
  • The power of dialing in your staffing and sales management

We all want a business that’s fun, fulfilling and fruitful, and we need information to make that happen. If you don’t have the data you’ll have nothing to work with. Data can inform timely and important business decisions and allow you to be proactive and put out fires before they become wildfires. As a business owner you have to wear so many hats, some you love and many you hate. Learn to time block the things you hate, map out the different pieces of the puzzle and get a coach to see the things you miss.

Guest Bio

Chris Tamm is the Founder and Chairman of Firepoint, an all-in-one software solution to grow and run a real estate team. Go to firepoint.net for more information.

Local Marketing the Smart Way: How to Use Branded Content Marketing w/Luke Acree

00:0000:00

People are tuning out much of today’s marketing due to its irrelevance. How do you make sure you’re grabbing the attention of your target market in a relevant way? What is the very first step you should take to market effectively? Why is nurturing your database more effective than going after new business? On this episode we are joined by marketing extraordinaire, Luke Acree, who shares the methods his business uses to succeed.

Grabbing the attention of your prospect is a lot harder so the whole idea of content marketing is to serve them relevant and attractive content. -Luke Acree

Takeaways

  • If you tap into your target market it can lead you to your unique value proposition.  
  • It costs 5 times more to go out and get a new customer than to get referral or repeat business.
  • Ask yourself what relationships in your industry are driving the most leads.

At the start of the show, Luke shared his story, and how he got started in sales and marketing. Next we talked about the power of developing your own unique value proposition, and how that helps you tell a better story. We also discussed why Facebook is the best place to generate leads, and why you should take advantage of that right now. We also discussed the importance of lead follow up, and choosing as many mediums as you can afford and working the systems.

We also talked about:

  • Why you need to stop looking for the magic formula
  • The necessity of taking action and following up
  • How to bombard your leads with relevant content

Marketing helps you gets the leads in so you can nurture them, and lead them through the sales funnel to close the deal. With so much noise in marketing, it’s so important to put out content that is actually relevant and start by being very clear on what you bring to the table. Unless you know what you bring to the table in unique value proposition, you’re going to struggle in to create marketing that actually gets clients to the doorstep because you’re not telling the right story. Don’t be afraid to put money towards the right marketing methods and invest strategically in your own breakthrough.

Guest Bio

Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of agents over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals. In 2003, ReminderMedia launched American Lifestyle magazine, a one-of-a-kind, customizable marketing tool. Since then, Luke has led ReminderMedia to over 30,000 clients and has expanded the product line to include turnkey social media management, digital magazines, e-mail marketing, and analytics. Along his path from software engineer to leader of a multi-million-dollar company, Luke has shown an uncanny ability to analyze tough problems, deliver solutions that drive revenue, and foster success. Go to https://remindermedia.com/ or facebook.com/rmconnect or find Reminder Media on Twitter.

Postcard Mania: How to Dial In Your Direct Mail Marketing w/Barry Coziahr

00:0000:00

Postcards are a powerful form of direct mail marketing, but what elements make up a successful direct mail campaign? Why do postcards have such an instant effect? Why is a great list so important? On this episode, we are joined by Postcard Mania’s Barry Coziahr who shares insights on direct mail.

Postcards have a 900% better response rate than PPC advertising. -Barry Coziahr

Takeaways

  • Postcards work better than other pieces of direct mail because you don’t have to deal with envelopes.
  • 60% of consumers say they visited a website because of direct mail they’ve received.
  • Postcards allow you to track your ROI to the penny.

At the start of the show, Barry shared on how he got started and why it’s so important to remember that you’re in the “people business”. Next, we talked about why direct mail can be more powerful than PPC and other forms of advertising. We also discussed why postcards are so effective, and how they help you track ROI.

We also discussed:

  • Why design is such an important element in postcards
  • Targeting and approaches to take
  • Postcard Mania’s turnkey system for clients

As a marketer, it’s important to remember that you’re in the people business. Once you know who you want to reach out to, you can now craft an effective way to reach out to them. Direct mail, when designed well and targeted towards the right people, will give you ROI and the kind of traffic that will benefit your business in a real way.

Guest Bio
Barry is a marketing specialist and PostcardMania national speaker. He has trained and consulted with more than 10,000 small business owners and delivered more than 1,000 seminars and workshops on small business marketing. In 2016, Barry became the National Speaker at PostcardMania. PostcardMania is a full-service marketing company that specializes in lead generation — AND in educating (for FREE) their 73,000+ small business clients on the marketing tools they need to grow and prosper! Check out 10 Opportunities to Perfect Your Postcard Advertisement or the eBook, Postcard Marketing in an Online World: Success Simplified today! . You can also go to postcardmania.com or email barryc@postcardmania.com.